The Power of Social Media Holidays: How Brands Can Dominate Mean Girls Day
What day is it today? It’s October 3rd, AKA Mean Girls Day. Who would’ve thought that a movie showing the ups and downs of high school could make such an impact? Because of this, the limit does not exist, showing fans and brands how a movie scene can transform social media, creating endless opportunities for social media content and brand engagement.
What are Social Media Holidays?
Social media holidays began with the movie Mean Girls. Cady Heron (Lindsay Lohan) and Aaron Samuel’s (Jonathan Bennett) conversation about the date before a test resonated with audiences worldwide, and Mean Girl’s Day was born! This relatable moment led to the first social media holiday, giving us nostalgia, humor, and new connections. Now, October 3rd doesn’t pass by without the meme being reposted or seeing an “on Wednesdays, we wear pink” Instagram caption. Other industries are getting in on the trend, like restaurants giving free food.
Why They Matter for Brands
1. Enhanced Engagement
Social media holidays let brands connect with followers through relatable and nostalgic content they wouldn’t have been able to use before. By tapping into these shared experiences, companies can build a community and strengthen their relationships with their audience.
2. Increased Reach
Joining in on what’s trending can expand your brand's reach. Using popular hashtags and themed content attracts new followers and increases visibility on your platforms.
3. Brand Personality Development
Celebrating social media holidays allows brands to show their personality and helps companies be more relatable and approachable to their target audience.
How They Help You
1. Create Themed Content
To attract fans and encourage them to share, make social media posts, stories, or even short videos with quotes or scenes from the movie.
2. Offer Special Promotions
Promote limited-time offers or discounts that go with the theme to drive engagement and sales.
3. Collaborate with Influencers
Partner with influencers who relate to your brand and the movie and authentic content that reaches a broader audience.
4. Host Events
Organize virtual or in-person events like movie screenings, trivia nights, or costume contests.
Click here for a full list of holidays and make your hair big, eat a toaster strudel, and make fetch happen!
