What day is it today? It's October 3rd, AKA Mean Girls Day. Who would've thought a movie showing the ups and downs of high school could turn into a social media sensation? The limit doesn't exist for Mean Girls content because followers get hit with nostalgia every time. Here's how we can keep them coming back for more!

Publicists are facing big challenges, especially in pop culture. The movie you can’t wait to see could go from a box-office hit to full of backlash in no time, and here's why.

Team USA won gold medals for more than just gymnastics. Their solid personal brand, built together as a team, showed people worldwide that they deserve medals on and off the mat. Here’s why.

From American Idol contestant to becoming a multi-platinum singer-songwriter, Kelly Clarkson has changed the game for years. Miss Independent is at it again with The Kelly Clarkson Show, and we can all use a lesson about what audience engagement should be.

After struggling to find a job in this competitive market, Taylor Swift inspired me to do something that I never thought I would… start my own business! Here’s what I’ve learned so far!