What The Kelly Clarkson Show Teaches Us About Audience Engagement
Five seasons later, The Kelly Clarkson Show still wins America’s hearts. Kelly is the ray of sunshine that talk shows have been missing, keeping viewers tuned in for more and leading to amazing in-person and online engagement. Here are the reasons why.
Everyone Feels Seen & Heard
The Kelly Clarkson Show gets an A+ relationship building. Her southern hospitality shines through; whether you're watching at home, an audience member, a guest, or a staff member, Kelly makes everyone feel at home. She's an open book, which makes publicists nervous, but it’s one of the show’s biggest advantages. She has opened up about sensitive topics, like her divorce, weight loss, parenting, and mental health, and highlighted people and causes in communities throughout the US with her “Good Neighbor,” “Best in Class,” and “Rad Human” segments. Can’t you tell I want to be in the audience someday?
Kellyoke Turns Loyal Fans Into Earned Media
The Kellyoke segment is the perfect social media tool because it’s unlike any other talk show segment. The audience picks all the songs she sings, and she adds her own twist while having room to promote her own music. Viewers sharing her Kellyoke videos and celebrities liking and commenting on posts and saying Kelly sings their songs better than they do 😂 keep increasing her online engagement. I think I can speak for her fans when I say we’re waiting for her next cover album.
What I’m Liking is The Perfect Happy Ending
The “What I’m Liking” segment is the show's last segment, and Kelly features her favorite things that she’s seen on social media. There’s always a video that gives a good laugh or promotes a cause. The guests also get $1000 through her partnership with Pilot Pen. The increase in engagement on their profiles gives guests with small businesses more room to make a difference, and the show continues to shine and be a bright spot in everyone’s day!
Kelly ends the show by saying, "Have a good day, and if it’s not great, change it.” I think this is the best lesson because there will be times when we don’t always get it right, and she shows us you can still bounce back and make your content and connections better. 🌞
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